How to Build a Sales Funnel in WordPress Without WooCommerce
Learn how to create an efficient sales funnel directly in WordPress, bypassing the need for WooCommerce and its costly add-ons. This guide utilizes popular tools like Elementor, LearnDash, and a versatile Upsell plugin to craft a comprehensive sales funnel suitable for selling courses or products online.
Get Upsell Plugin and support our content.
Key Highlights
- Introduction to Sales Funnel Creation: An overview of how to build a sales funnel using WordPress, aiming to replace traditional platforms like WooCommerce with a simpler, more cost-effective solution.
Tools and Plugins Used
- Elementor: A powerful page builder that allows for easy customization of sales pages.
- LearnDash: A learning management system (LMS) for creating and managing courses.
- Wishlist Member: A membership plugin used for protecting and selling digital products.
- Upsell Plugin: A versatile plugin for managing upsells, downsells, and order bumps without the complexity of WooCommerce.
Steps to Building Your Sales Funnel
- Creating Course Products: Details on setting up three courses (beginner, advanced, and advanced with mastermind) using LearnDash.
- Digital Download as Bump Offer: How to add an audio file as a bump offer, protected with Wishlist Member.
- Sales and Downsell Pages: Instructions on creating engaging sales pages using Elementor and utilizing Astra templates for a professional look.
- Checkout and Thank You Pages: Setting up these essential pages with shortcodes from the Upsell plugin for a seamless checkout experience.
Important Moments
- Upselling Technique: A strategic approach to increase average cart value by presenting an upsell immediately after the primary offer.
- Subscription Management: How to handle subscriptions effectively without expensive WooCommerce subscriptions add-on.
- Affiliate Management: Integration capabilities with AffiliateWP and ThirstyAffiliates for broader marketing reach.
- Payment Gateway Integration: Accepting global payments with PayPal and Stripe, despite some geographical limitations.
Advantages of the Upsell Plugin
- Compatibility with various page builders.
- Subscription handling without the need for WooCommerce add-ons.
- Reasonable pricing compared to other funnel-building solutions.
- Supports integration with affiliate management tools.
Limitations and Recommendations
- Lack of templates for quick setup.
- No custom post type for better organization.
- Absence of a drag-and-drop funnel builder, making the process more manual and technical.
Conclusion
Building a sales funnel in WordPress without WooCommerce is highly feasible and can be cost-effective with the right tools. While the process may be slightly more technical due to the manual handling of links and shortcodes, the flexibility, and lower cost make it an appealing option for many users. This guide outlines the essential steps and considerations for setting up a successful sales funnel using Elementor, LearnDash, Wishlist Member, and an effective Upsell plugin.
Get Upsell Plugin and support our content.
