Mimic Pat Flynn & Brian Dean with WP GridBuilder

Dave Swift

Feb 26, 2021 — 3 min read

Welcome to our detailed guide on how to implement some of the most effective marketing features seen on popular websites like Backlinko and Smart Passive Income, without needing any development skills. Today, we'll delve into tools and plugins that can help you replicate these strategies on your WordPress site to enhance user engagement and content accessibility.

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Key Highlights:

Introduction to Marketing Features
- Discussion on marketing features used by Pat Flynn (Smart Passive Income) and Brian Dean (Backlinko).
- Highlighting the importance of user engagement and content accessibility on websites.
Backlinko's Marketing Features
- Brian Dean's Backlinko is known for its elaborate and in-depth content.
- A notable feature is content locking, where users must enter their email to access certain posts.
- This is achieved using OptinMonster, a tool that, despite its cost, offers significant value in engaging visitors and converting them into subscribers.
Smart Passive Income's Website Design
- Pat Flynn's website features an interactive design with filterable content cards for podcasts, guides, and more.
- The design promotes easy navigation and enhances the user experience by making content more accessible.
Reproducing These Features in WordPress
- Gridbuilder WP: A powerful tool that allows for the creation of customizable content grids and cards, similar to those on Smart Passive Income.
  - Allows sorting through content with facets, making it user-friendly to find specific types of posts or content.
- OptinMonster vs. WordPress Alternatives: While OptinMonster is used on Backlinko for content locking, similar functionalities can be implemented in WordPress with alternative, possibly more cost-effective plugins.
Practical Guide: Step-by-step instructions on how to use Gridbuilder WP for:
- Building and customizing content cards.
- Creating grids to display content attractively.
- Implementing content locking and exclusive access features.
- Enhancing user interaction with facets for content sorting.
Customization and Flexibility
- The tutorial covers the flexibility of Gridbuilder WP in customizing the appearance and functionality of content displays, including the use of templates and custom post types for premium content.
User Interface and Usability
- While Gridbuilder WP offers extensive customization options, some UI glitches and the need for minor technical adjustments are noted.
Customer Support and Development
- Positive experience with customer support, indicating good service and potential for future improvements in the tool.
Conclusion and Rating
- Gridbuilder WP is rated 8.3/10 for its capabilities to replicate advanced marketing features on WordPress sites.
- The video concludes with an encouragement to try Gridbuilder WP and join the community for further discussion.

Final Thoughts:

This tutorial demonstrates that with the right tools, replicating sophisticated marketing features on your website doesn't require advanced development skills. Whether it's engaging your audience through content locking like Backlinko or organizing your content with interactive cards like Smart Passive Income, these strategies can significantly enhance your site's user experience and engagement.

For more tips and guides on enhancing your website and growing your business, stay tuned to our channel. Don't forget to check out the links in the description for more resources and to join our community discussions.