Enhancing Email Deliverability with WP Offload SES

Dave Swift

May 9, 2020 — 3 min read

Join Dave from Profitable Tools as he demystifies the process of ensuring your transactional emails consistently hit your customers' inboxes. This step-by-step guide covers everything from the basics of transactional emails to setting up Amazon SES with WordPress, leveraging the WP Offload SES plugin for optimal email deliverability.

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Overview of Transactional Emails

Importance of Deliverability: Dave emphasizes the critical role of transactional emails (e.g., e-commerce receipts, login credentials, password resets) in maintaining business credibility and profitability.
The Problem: Many businesses struggle with emails not reaching user inboxes, which can immediately damage a business's credibility.

The Shift to Dedicated Email Services

Evolution of Hosting Services: Explains the transition from all-in-one hosting services like Bluehost or SiteGround to dedicated web hosting and email services.
Need for Transactional Email Services: Highlights the necessity for specialized transactional email providers due to the focus of web hosting services on website performance over email.

Introduction to Amazon SES

Amazon Simple Email Service (SES): Presented as a highly recommended solution for transactional emails due to its high deliverability and cost-effectiveness.
Cost Advantage: Details on Amazon SES's pricing structure, including free emails for Amazon-hosted websites and affordable rates for others.

Setting Up Amazon SES with WordPress

Plugin Installation: Guidance on installing and activating the WP Offload SES plugin.
Amazon IAM User: Instructions on creating an IAM user in Amazon SES for generating access keys.
Access Key Configuration: Steps to securely input access keys into the WP Offload SES plugin, with a preference for the WP config file for better security.
Sandbox Mode: Explanation of Amazon SES's sandbox mode and how to request access to send emails to a broader audience.
Domain Verification and DKIM Settings: Tips on verifying your domain with Amazon SES and setting up DKIM for improved email authentication and deliverability.

Benefits of WP Offload SES Premium

Enhanced Features: Overview of the premium version benefits, including email support, advanced tracking, auto-retry for bounced emails, and manual retries.
Email Logs and Health Reports: Discussion on the importance of tracking email deliverability and engagement through open and click reporting.

Final Thoughts and Call to Action

Importance of Email Deliverability: Dave wraps up by reiterating the significance of ensuring transactional emails reach inboxes.
Engagement Invitation: Viewers are encouraged to join the conversation in the Profitable Tools Facebook group or leave comments below the video.

Resources

WP Offload SES Plugin: Link to the plugin (referral link included) for viewers interested in improving their email deliverability with Amazon SES.

This comprehensive guide ensures you're well-equipped to optimize your email deliverability, enhancing your business's reliability and success in the digital space.